Who is Urmacher? | Ein Team, das Produkte erfindet
Who is Urmacher? | A team that invents products
watchmaker A team that invents products After sharing the origin story of the KRUG idea and insights into its development, we'd like to take a step back – and show... Read more...
Hightech im Kaffeebecher | Making of KRUG
High-tech in a coffee mug | Making of KRUG
Enjoy coffee with a high-tech coffee cup! Our initial ideas for KRUG didn't immediately lead us to this conclusion. Instead, our cup first emerged as an innovative concept born from... Read more...
Innovation der Kaffeetasse | Die Idee zu KRUG
Coffee cup innovation | The idea behind KRUG
How does an everyday scene in the workshop – full of impractical, broken, or unwieldy coffee cups – become the inspiration for an innovative, rotating premium cup? Step by step,... Read more...